Bradley Bohmer

Guidelines for Video Marketing

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Guidelines for Video Marketing

Guidelines for Video Marketing

Marketing your business can be overwhelming since there are  so many options and strategies.  One strategy very effective  and very powerful in bringing a message is video marketing. This article will go over guidelines for video marketing that could be used with your marketing campaigns. Incorporate them to get the most return from your efforts.

The very first item to concentrate on is to simply get your videos out into the market place.  Start making your presence known and test to see what catches viewers eyes.  Research the topic you’re most knowledgeable  about and  make it interesting and engaging.  People want to be entertained.

Don’t post your video on a single website or platform. You could post on your blog, YouTube, Facebook, Vimeo or Daily Motion. The more exposure, the more viewers, the further reach your message will develop.  Research niche sites that will re-post your video in return for back-links.

Post videos to your website exercising caution on load speed, this will have a definite impact of your presence and have a limiting factor on engagement.  Only a few select videos should showcase your best work.

When developing guidelines for your video marketing campaign, make sure personality, enthusiasm, knowledge and engagement are top on your list for maximum impact.  Although there are always professional guidelines to follow, most viewers will develop a “Like, Know, Trust” factor provided the video is genuine and uncut. This will also set you apart from competitors, so display a sense of humor, profess your love for your wife, a football team or a great hobby like fishing.  Make your film personal, let your viewers know the real you.

Content Guidelines for Video Marketing

When creating content, there a few guidelines for video marketing.  Your viewer has to believe you.  Anything false within the video will be your backdrop or your demeanor and brand you throughout the rest of your future campaigns. If you want them to believe what you’re trying to tell them, be honest, transparent and come off as warm and friendly.  Be personable and speak directly to your viewer as a live conversation.

If you are planning to use videos to market your business you want to be sure that you use a high quality camera but not necessarily the key to your success. Thanks to advances in technology people expect to see videos in high definition. Improvising while filming your videos and using cell phones “selfies” show true character and sincerity in the importance of your message.

Whenever anyone asks a question in the comments on your video, consider answering questions using other video posts.  If you think about it, you can come up with a humorous answer which provides them with the information they seek along with a fun video others would enjoy watching.

Always watch your videos before you publish them. This may sound like a simple and obvious statement, but it is necessary. Watch your videos and make sure technical mistakes are kept to a minimum.  Make sure the sound quality is good and your speaking to the camera, which will  give the illusion of directly speaking to the viewer. The videos are a reflection of you and your company, show your growth by continually incorporating films and continue with developing additional guidelines for for video marketing your business.

Guidelines for Video Marketing Promoting

While videos need to stand alone based on their content, they must still be promoted. After you upload your videos, promote using as many social networks, newsletters, blogs, and emails as possible.  It takes time for videos to rank organically in search engines, so they need a push to let viewers know they exist.

Video marketing can often be informal.  People like marketing efforts that don’t look too forced or slick. They can seem too much like television commercials which tend to be to much common place and overlooked.  If your video is a little “rough,” that is okay.  Make it personal and genuine.  You will likely attract more viewers and in turn more sales, conversions or viewers.

Video marketing could be very enjoyable producing and produce handsome results.  Instill simple guidelines for video marketing, be consistent and be genuine.  Visit ehomeofficesolutions for technical guidelines for video marketing and other strategies.

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